Social Marketing Emphasis
Certificate of Achievement
Career/Technical (Major Code: A2113)
This program combines business skills in marketing, advertising, and communication with technical skills in social media and e-commerce. Students gain a working knowledge of techniques to increase and optimize business-oriented Web traffic in various social media venues, including Facebook, LinkedIn, Twitter, and other emerging social media and e-commerce platforms.
Program Student Learning Outcome Statement
- Students will be able to develop appropriate written communication for the intended business audience.
The U.S. Department of Education requires colleges to disclose a variety of information for any financial aid eligible program that “prepares students for gainful employment in a recognized occupation."
Students who complete this program will have acquired the necessary analytical tools to successfully secure gainful employment in the field of study.
For more information regarding the data provided for this program and what it means to you as a student, please feel free to visit our SWC Gainful Employment website at: www.swccd.edu/gainfulemployment.
|BUS 174||INTRODUCTION TO MARKETING AND SOCIAL MEDIA PRACTICES||3|
|CIS 151||RESEARCH USING THE INTERNET||1|
|CIS 152||USING HTML AND CSS TO CREATE WEB PAGES||2|
|CIS 162||WEB SITE UNIVERSAL DESIGN||2|
|CIS 255||WEB SEARCH ENGINE VISIBILITY||2|
|Required courses for the Management - Basic Certificate|
|BUS 120||INTRODUCTION TO BUSINESS||3|
|BUS 142||BUSINESS ETHICS---CORPORATE AND PERSONAL||1|
|BUS 150||PRINCIPLES OF MANAGEMENT||3|
|BUS 152||HUMAN RELATIONS IN ORGANIZATIONS||3|