Social Marketing Emphasis

Certificate of Achievement
Career/Technical (Major Code: A2113)

Program Description

This program combines business skills in marketing, advertising, and communication with technical skills in social media and e-commerce. Students gain a working knowledge of techniques to increase and optimize business-oriented Web traffic in various social media venues, including Facebook, LinkedIn, Twitter, and other emerging social media and e-commerce platforms.

Program Student Learning Outcome Statement

  • Students will be able to develop appropriate written communication for the intended business audience.

Gainful Employment

The U.S. Department of Education requires colleges to disclose a variety of information for any financial aid eligible program that “prepares students for gainful employment in a recognized occupation."

Students who complete this program will have acquired the necessary analytical tools to successfully secure gainful employment in the field of study.

For more information regarding the data provided for this program and what it means to you as a student, please feel free to visit our SWC Gainful Employment website at: www.swccd.edu/gainfulemployment.

Required Core
BUS 174INTRODUCTION TO MARKETING AND SOCIAL MEDIA PRACTICES3
CIS 151RESEARCH USING THE INTERNET1
CIS 152USING HTML AND CSS TO CREATE WEB PAGES2
CIS 162WEB SITE UNIVERSAL DESIGN2
CIS 255WEB SEARCH ENGINE VISIBILITY2
Required courses for the Management - Basic Certificate
BUS 120INTRODUCTION TO BUSINESS3
BUS 142BUSINESS ETHICS---CORPORATE AND PERSONAL1
BUS 150PRINCIPLES OF MANAGEMENT3
BUS 152HUMAN RELATIONS IN ORGANIZATIONS3
Total Units20