CIS - Web Search Engine Marketer

Certificate of Achievement
Career/Technical (Major Code: 02334)

Builds a marketing strategy to ensure top placement of a website in web searches. Provides hands-on introduction to search engine visibility, including optimization techniques. keywords, trends, and measuring tools. Includes designing for portable devices and using social media.

Program Student Learning Outcome Statement

  • Prepare a written proposal for search engine positioning strategies for a client website.
  • Compile data from web search engine measurement tools and analyze data to formulate a search engine strategy presentation for a client website.
  • Work with colleagues in a professional manner to produce a team website positioning project.
  • Write a summary of research to identify the major search engines, the major strategies for visibility, and a before-and-after analysis of keyword testing.

Gainful Employment

The U.S. Department of Education requires colleges to disclose a variety of information for any financial aid eligible program that “prepares students for gainful employment in a recognized occupation.”

Students who complete this program will have acquired the necessary analytical tools to successfully secure gainful employment in the field of study.

For more information regarding the data provided for this program and what it means to you as a student, please feel free to visit our SWC Gainful Employment website at: www.swccd.edu/gainfulemployment.

Program Requirements
CIS 123WEB PUBLISHING WITH DREAMWEAVER6
or CIS 108 PHP (PERSONAL HOME PAGE) AND MySQL
CIS 124WEB IMAGING WITH FIREWORKS6
CIS 152USING HTML AND CSS TO CREATE WEB PAGES2
CIS 162WEB SITE UNIVERSAL DESIGN2
CIS 255WEB SEARCH ENGINE VISIBILITY2
Total Units18