Business Management: Event and Convention Planning Emphasis

Certificate of Proficiency
Career/Technical (Major Code: 02968)

Prepares students for self-employment and work within small businesses in the dynamic hospitality industry. Builds on their industry education in event and convention planning, event marketing, and corporate project management. Expands their education in entrepreneurship and small business management. Contributes to the student’s financial independence, career success, and the world’s economy. Prepares them for private practice or for key roles within event management firms.

Program Student Learning Outcome Statement

  • Students will be able to professionally communicate their business ideas and values to the appropriate business audience.
  • Students will be able to examine diverse populations and understand how businesses respond to the different populations with customized business strategies.
  • Students will be able to develop and implement a business plan by conducting research in the appropriate specialty area and identify the target market, competition, industry standards, and financial projections.
Program Requirements
EVNT 154INTRODUCTION TO EVENT AND CONVENTION PLANNING3
EVNT 155EVENT MARKETING3
or EVNT 157 CORPORATE EVENT PROJECT MANAGEMENT
Complete the Common Core courses for Entrepreneur Education:9
Entrepreneurship Education
Total Units15