Marketing

Associate in Arts
Transfer Preparation * (Major Code: 01160)

Prepares students in the field of marketing with an understanding of the concepts of marketing functions such as sales, advertising, marketing research, product development, distribution, and pricing. Covers additional concepts of accounting, economics, legal environment, and business communication.

Program Student Learning Outcome Statement

  • Students will be able to develop appropriate written communication for the intended business audience.
  • Students will be able to critically evaluate, analyze, and interpret information to solve problems and make business decisions.
Program Requirements
ACCT 101PRINCIPLES OF ACCOUNTING I4
ACCT 102PRINCIPLES OF ACCOUNTING II--- MANAGERIAL4
BUS 140BUSINESS LAW/THE LEGAL ENVIRONMENT OF BUSINESS3
BUS 174INTRODUCTION TO MARKETING AND SOCIAL MEDIA PRACTICES3
BUS 212BUSINESS COMMUNICATION3
CIS 101INTRODUCTION TO BUSINESS INFORMATION SYSTEMS4
ECON 101PRINCIPLES OF ECONOMICS I3
ECON 102PRINCIPLES OF ECONOMICS II3
MATH 119ELEMENTARY STATISTICS4
MATH 120CALCULUS FOR BUSINESS ANALYSIS4
Total Units35

To earn an associate degree, additional general education and graduation requirements must be completed.